I love bubble gum!

But all the discarded bubble gum on the streets is indeed creepy and a real problem for the cities. How must a product be designed today if it can no longer be thrown away? And what does this have to do with my work?

I use the motif of "bubble gum" as a narrative and artistic object of research as it is a product of the modern world and in it tells its own pop cultural story. It combines contrasting topics: Individuality, freedom, relaxation versus origin, production, consumption, DNA traces, disposal. Where to put my chewed bubble gum? Spit it spontaneously on the street? There are in any case better solutions!

In my work I deal with the conception, design and monitoring of the implementation of digital and AI-based solutions for our civil society. These are designed methodically, analytically and strategically with an potential-generating approach.

For me, sustainability and multidisciplinary thinking is one of the basic elements of digital transformation. How can users retrace their digital footsteps? What are digital formats that can activate and sustainably control our own actions? How can digital applications and AI systems respond to the needs of users? And what does a sustainable repositioning of our behavior in the application-specific customer journey mean?

For me, it is about a careful activation of a lasting and adaptive mindset - in organizations, public services, business models - and above all in our everyday life. Part of this is to advance the integration of the European Commission's recommendations and objectives from the European AI Act, as well as to strengthen the resonance of the SDGs.

But back to gum: See my bubble gum research here.