I offer powerful analog and digital toolsets to solve problems and find answers that simplify daily life:
Adobe CS, Sketch, Balsamiq, InVision, Figma, Zeplin, Slack, and many more
I always focus on the user's experience in the specific context of each project – whether for an artwork, branding and/or a digital service.
I am working collaboratively on ideation, creation and implementation for various industries. My client base ranging from fashion and sportswear to museums and institutions, educational centers and universities, from publishing houses to food and beverages, beauty and pharmaceuticals.
Bubble gum tells us an insightful story about our behavior toward the products and offers we encounter on a daily basis. It is an illustration of the trial-and-error approach. It encourages a repetitive process: we chew on the bubblegum and, as a highlight, blow a good bubble. This makes us happy! For this to work, it's essential that our basic material is correct and functions well so that we can go on blowing bubbles. Imagine if the stick of bubble gum was too soft, too hard, too small or too big.
For me, it's easy to see the similarities between bubble gum and an agile and sleek design approach. For a start, there's choice and availability. When we choose the gum we pick between different flavors; the gum as a strip, ball or piece; sugar-free or sugared; easy to inflate or not, and so on.
Transferring this into a design process I believe in a natural and inventive culture where the work of multi-disciplinary thinkers can come together and find its way into society. My experiences in creating projects for various industries has brought out my main passion: a deep connection to a human-centered approach.
I'm here to generate great user experiences that solve everyday problems.
But to return to some real gum, for some years now I've used my art to explore bubble gum and its relevance to modernity and the digital postmodern. I have started to add my bubble-gum artworks and researches, here.